Photo Credit: Courtesy of Friends & Associates - portrait of Matthew Edelstein, by Jennifer Livingston; lookbook photos by Hugh Lippe
Designer Matthew Edelstein launched his line, Friends & Associates, for Resort 2013. The line is full of pieces inspired by uniform dressing, with a nod to American sportswear.
We asked the designer about personal style, Friends & Associates' inaugural collection, and his design aesthetic.Shop Friends & Associates at friendshop.us.
How would you describe your design aesthetic?
MATTHEW EDELSTEIN: Modern and fun. Fashion can be so serious, I think there's a place for clothes that have an easygoing spirit. Friends & Associates is a joyful modernity.
What makes great personal style?
EDELSTEIN: Great personal style is about confidence. If you don't think you look amazing in what you're wearing no one else will.
EDELSTEIN: Resort 2013 is about uniform dressing. We use uniforms as a starting point to create a wardrobe of singular pieces that work together as a system.
We take elements from sport, military andworkwear uniforms and envision new pieces that can live outside those specific environments.
Uniform dressing is a concept that solves problems and makes getting dressed easier. When you find something you know is going to work it should be available in a range of colors and fabrics from season to season. It's a civilian uniform.
Tell us about the color palette in the Resort 2013 collection?
EDELSTEIN: They're crayon colors: hunter green, sky blue, gold, fire engine red, hot pink, purple. Mixing play colors with black and ivory makes it grown up. Sophistication from naivete.
There's a strong sense of athleticism and sport in your inaugural collection. Do you feel that sportswear is integral to the brand or more specific to the Resort 2013 collection?
EDELSTEIN: American fashion is about great sportswear. At Friends & Associates, we build on that sportswear tradition and bring it to a new place. Resort 2013 touches on elements from uniforms: sport, military, martial arts, workwear...even cheerleaders. We take these inspirations and give them a twist with color and proportion to create something unexpected.















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